Is
Labour losing touch? Can its caucus deliver loyalty?
Thakur
Ranjit Singh
Labour Party has been in the news for wrong reason. After some
divisive actions within, we saw media hijacking Labour’s internal procedures,
forcing the cart before the horse. Labour
Party has succumbed to external pressures to sacrifice its common sense, and
punished and pushed aside its previous leader before knowing the reasons for the
Party’s dismal performance. Quite a few were because of external factors,
including attack politics and, of course, Dirty Politics.
After seeing the demise of sacrificial lamb on the altar of Labour
leadership prematurely, I was invited to a ‘pocket” meeting called by Andrew
Little in the process of getting yet another leader. As a new Labour member, I
attended the meeting, and as a media commentator, I present a no-holds-barred
observations. Rather than like other Indians and ethnic people, clutching to
coat tails of MPs to climb up the list, I possess no political ambition. I am
therefore happy just being KIWI PUNDIT and a Devil’s Advocate that Labour needs
urgently.
However the question that goes begging is: Can the new Labour
leader expect loyalty from the caucus which failed to honour the previous one?
I consider myself a left wing blogger for some years now
- KIWI PUNDIT, (www.kiwipundit.blogspot.co.nz) counteracting
negative comments that the Labour Office appears incapable of or ineffective in
doing. I wrote many rebuttal articles and analysis of Dirty Politics in Kiwi Pundit blog site, sent e-mails to Labour
office and some MPs, wrote so many Facebook comments and tagged people and MPs
in Labour Party. However I never heard from them, from the Labour Office or was
ever acknowledged by anybody. It seemed as if Labour Party has become colour-blind
and I did not exist for them. It has been embarrassing for me when people in my
community comment that I was backing the wrong horse, as they (Labour) would
never acknowledge or value you. That may be true. That is how lethargic Labour
machinery appears to be, and we are wondering why people have been voting with
their feet.
When I became a Labour Party member some months ago, I
had given my expertise as media and communications, and on many occasions,
indicated to Labour Party about their wanting and ineffective media strategy (assuming
they had one). There was no response to take advantage of my expertise. They
contacted me to go door-knocking. Maybe Labour Party still thinks
Indians/Indo-Fijians are only good as taxi/ bus drivers and dairy /liquor shop
operators and manual chores, even for Labour Office. Previous leader’s Chief of
Staff seemed to have been sleeping on the job, while the leader perished. Having
a relative as your Press Secretary is unhealthy, as the previous Labour leader
learnt at his peril. Lackadaisical attitude appears to have been the hallmark
of Labour Office as one after the other their stuff-ups and inefficiency surfaced
as the new leader took over.
Hence, it came as a surprise when I got an invitation
from Andrew Little’s office for a chat at The Servo Cafe, 458 Old Te Atatu Rd, Te Atatu Peninsula on Monday of
the Labour weekend (27 October, 2014) for a pocket meeting. So, I went to this
meeting, oozing with excitement to ask some questions and raise some issues.
Who say Labour Party is not popular? A pleasant huge crown packed the Servo Cafe in Te Atatu Peninsula for informal meeting with Labour leadership candidate, Andrew Little. |
When I walked into the Café, I
was pleasantly surprised to see it chock-a block. Even more surprised I was to
see Te Atatu MP, Phil Twyford, who the media made us believe, supported
somebody else. The other thing that surprised me was the absence of colour and
diversity in an area where we should have had more ethnic supporters. The
gathering resembled a National/ ACT meeting in Remuera. I, as an Indo-Fijian
felt as the odd one out from almost 95% White supporters. If David Lange had
called such a meeting, the venue may have been teeming with Indians, Pacific
Islanders and ethnic people. Maybe, only members were invited, and it indicates
a falling membership, and losing of colour within Labour.
Does this resemble a Labour meeting in Te Atatu or National/ ACT meeting in Remuera? Where has all colour and diversity gone from Labour party? |
It was a good interaction, and
Little appeared big. The question and answers saw good interaction, but one
sore-point that became evident was COMMUNICATION, COMMUNICATION, and
COMMUNICATION, or rather the lack of it. As a media scholar, my assessment is
that Labour Party has a very wanting, ineffective and deficient communications,
media and public relations cell. The questioning time was
cut short and not everybody could raise issues they wanted to. Hence, on
departure, I informed Little that I would raise what I was denied through my
blog site, KIWI PUNDIT.
Here is what I would have asked, had I been given time
to ask. Hope Andrew Little, unlike other MPs, will acknowledge my existence,
and Labour office will give credit to expertise of people who show interest in
Labour course. The question I did not get to ask:
“I am new to Labour Party,
and hence a new face of diversity. I hope Labour Party will be able to retain
me, as I love walking. My speciality is media and communications, but I never
heard back from Labour Party for any help, despite many attempts to get their
attention. The Party needs to improve on two things, firstly to inculcate
diversity and efficiency in its administrative and support office. It has
performed miserably, election campaign was very wanting, and an ineffective media
and communication let the party down. It is one thing to have good policies
(even bad ones), it is quite another to sell them well dressed for the market.
Labour Party appears very weak in this field, and the previous leader failed to
listen to my caution, at his peril.
Dirty Politics, how many of you have read, comprehended and appreciated it. National’s
smear campaign and attack politics over some years have paid dirt by demise of Labour’s
three leaders: Goff, Shearer and Cunliffe. The smear campaign and throwing mud
over the years and months, saw some hitting target, and hence the negative
perception. No need to re-invent the wheel: KIWI PUNDIT has already done a five
–part analysis of this, and is available to Labour Office if they will care and
acknowledge that a non-White person can also write. Little informed that Labour
Party has a team looking into this, but Greens appear to be stealing the
thunder from them. Again, somebody is sleeping on the job.
My question is, with so much highly paid and supposedly celebrated
media, communications and public relations team, why did we have such an
unfortunate and defeating let down by this department? Do we have credible,
efficient and effective people in Labour Office? Why was the campaign ineffective
to attract party votes? What is the strategy on Dirty Politics? Why has Labour Party failed to score when Nicky Hagar
had placed the ball on the penalty spot? Why is it the Green Party which seems
to be capitalising on this, and showing some semblance of being the Opposition?
Why has Labour Party failed to effectively use Facebook to its advantage? “[End
of my questioning]
These questions would themselves have provided answers
to a review on performance, which should have come BEFORE the leadership
battle. Media seems to be running the administration of Labour party, and they
hounded them into putting the cart before the horse. And the Party was weak to
succumb to such external forces, which also added to its dismal performance.
Whether I also vote with my feet like other ethnic
people will be determined by how Labour Party recognises, acknowledges, and
utilises the expertise of somebody honest enough to point out the weaknesses and
flaws within.
[E-mail: thakurji@xtra.co.nz]
[About the Author: Thakur Ranjit Singh is a
scholar in media and journalism, with post-graduate honours in communication
studies. He runs two blog sites, FIJI PUNDIT and KIWI PUNDIT (www.kiwipundit.blogspot.co.nz) ,
which give an ethnic slant to stories which a predominantly White mainstream media
is unable to deliver.]